Director-Strategy and Brand, at Futurescape
Namrata Rana helps companies and foundations build sustainable experiences at Futurescape, a company she co- founded in 1997. Futurescape’s work brings together brand experience, sustainability and technology in a world going through rapid transformation at scale. Namrata is the co-author of India’s Top Companies for Sustainability and CSR 2020 an iconic study of Indian companies based on ESG parameters. The study is the go to document for companies, experts and policy makers on sustainability challenges and the opportunities for change.
Namrata is visiting Faculty at IIM Udaipur, Jindal Global Business School and India Ambassador of University of Cambridge Institute for Sustainability Leadership. Her work focuses on building ESG strategy and transformation through sustainability journey mapping. Having worked in the areas of retail, healthcare, mobility, food, hospitality and infrastructure she consults several Fortune 500 companies on business responsibility strategy. She writes for several Indian and International publications and has co-authored the best-selling book BALANCE – Responsible business for the digital age. Her case studies are available at various places such as HBR, Ivey and the Case Centre.